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January 20, 2010

Times Searches for its Future

AP reports:

The New York Times plans to charge readers for full access to its Web site next year, reviving an idea that fizzled twice for the newspaper. This time it's betting that it will be able to wring more revenue from readers without crimping its Internet ad sales.

Under the plan outlined Wednesday, the Times will adopt a "metered" system that will allow readers to click on a certain number of stories for free each month before fees kick in. A metered system is designed to draw casual readers with free articles while getting fees from people who want to dig deeper on the site.

Posted by GI at January 20, 2010 11:08 PM


This attempt will fail just as the two previous attempts failed. I expect those that are spearheading this nonsense will be joining the ranks of the unemployed by year's end. They are grossly mistaken if in the era of Internet communication they think they are the only game in town. The best one can say is that the NYT is blinded by their own ego.

Posted by: GabysPoppy at January 21, 2010 07:53 AM

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